Augusta Free Press LLC is now offering a curriculum aimed at small business and nonprofits looking to build a marketing, social media and public relations strategy.
Taught by AFP editor Chris Graham, the classes will provide you with the building blocks for an effective approach to reaching out to consumers, business-to-business clients, donors and sponsors.
Topics covered include websites, Facebook, Twitter, YouTube, advertising and public relations.
All classes are held at:
Augusta Free Press offices
421 West Main Street
Suite D
Waynesboro, Va. 22980
(540) 949-6574
Registration: Registration is required 24 hours in advance of the scheduled class. Your confirmation is your Paypal receipt. No other confirmation will be sent.
Payment/Refunds: Payment is due in advance unless otherwise noted. No refunds will be given for any reason. In the event of a cancellation on our part for any reason, a credit will be issued for the amount of the class to you to use on future classes with AFP. Classes will be cancelled if they fail to meet the minimum student requirement.
Internet: Wireless is available. Laptops are welcome.
If your organization or company is interested in specialized classes for your staff, please contact us at (540) 949-6574 or freepress@ntelos.net to schedule a personalized session.
Checkout/View Cart
To register by credit card over the phone (alternative to PayPal), please call AFP at (540) 949-6574.
Building the Machine 101
W 2/15: 7-9 p.m.
W 2/29: 8:30-10:30 a.m.
M 3/12: 7-9 p.m.
W 3/28: 8:30-10:30 a.m.
This two-hour class provides an overview of the elements – from your website to social media to writing a press release – that you need to have to build a solid marketing/PR strategy.
$40 class fee
Minimum: 2
Maximum: 8
Building your Business Website 101
M 2/20: 5:30-6:30 p.m.
W 3/07: 8:30-9:30 a.m.
Your website is your window to the virtual world. Get your business or organization website to work for you – and make it the linchpin of your marketing/PR strategy.
$25 class fee
Minimum: 2
Maximum: 8
Setting up a Business Facebook Page 101
W 2/22: 8:30-9:30 a.m.
M 3/05: 5:30-6:30 p.m.
It’s not hard to set up a Facebook page for your business or nonprofit. But how do you use your Facebook page to add to your customer base? Facebook can be an essential building block to your overall marketing/PR strategy.
$25 class fee
Minimum: 2
Maximum: 8
Social Media 101
Facebook, Twitter, YouTube, Linked In
F 2/24: 8:30-9:30 a.m.
W 3/14: 5:30-6:30 p.m.
An overview of the top social-media platforms and how you can use them to add customers, clients, donors and sponsors.
$25 class fee
Minimum: 2
Maximum: 8
Viral Messaging 101
Using Video, YouTube
M 2/27: 5:30-6:30 p.m.
W 3/21: 8:30-9:30 a.m.
YouTube is where Justin Bieber and videos of cats that look like Richard Nixon get millions of page views. Is there any way for you to use YouTube to have your business or organization go viral? This class covers the basics of video production that you can do yourself to get your business or organization out in the viral marketplace.
$25 class fee
Minimum: 2
Maximum: 8
Effective PR 101
F 3/02: 8:30-9:30 a.m.
M 3/19: 5:30-6:30 p.m.
The basics of writing an effective press release – and getting your news out on the web, in print and on TV.
$25 class fee
Minimum: 2
Maximum: 8
Advertising 101
F 3/09: 8:30-9:30 a.m.
M 3/26: 5:30-6:30 p.m.
It all sounds valuable when the account executive is making the pitch. But not all advertising is created equal. This class helps you sort your way through the thicket that is advertising – print, TV, radio and web – in 2012.
$25 class fee
Minimum: 2
Maximum: 8
Checkout/View Cart
To register by credit card over the phone (alternative to PayPal), please call AFP at (540) 949-6574.
